The team behind the Readiness Hub
Kin builds innovation readiness into a measurable system, grounded in ISO 56000. Behind the platform are five partners, alike in the belief that innovation must be grounded in real work and real people. Different in discipline: strategy, standards, culture, technology and leadership. Stronger for it.
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Deana Nannskog
Founder & CEO
deana@kininnovation.euDeana Nannskog is a capability architect and innovation strategist working at the intersection of organisational capability, innovation readiness and human-centred AI. She helps organisations understand where they stand, what capabilities they need next, and how to build repeatable innovation systems that create measurable value.
Liv Cardell
Co-Founder & People & Culture Lead
liv@kininnovation.euLiv Cardell is a senior organisational strategist, founder and creator of Red Matters 3-ology (RM3). She specialises in culture, leadership and human development, helping organisations build resilient, human-centred systems that navigate complexity and enable sustained collaborative impact.
Christer Windeløv-Lidzélius
Co-Founder & Innovation Strategy & Leadership Lead
christer@kininnovation.euChrister Windeløv-Lidzélius is a professor of business design and entrepreneurship, author, and strategic advisor. With more than 20 years of executive and academic leadership experience, he has led internationally recognised institutions and advises organisations globally on strengthening innovation capability, aligning strategy and leadership, and building the structures required for sustained innovation performance.
Elisabeth Brevenson
Co-Founder & Tech Lead
elisabeth@kininnovation.euElisabeth Brevenson is an international business leader and tech entrepreneur. She has founded multiple ventures, most notably the communications provider Beepsend, which was acquired by the NYSE-listed company Twilio. Currently, Elisabeth is the CEO of Brakeson, focusing on international product strategy and business growth.
Vilho Jonsson
Partner & ISO 56000 Auditor
vilho@kininnovation.euVilho Jonsson is a Certified Innovation Management Professional and Head of Operations at Innovationsledarna, the Swedish association for innovation management professionals. Working with the ISO 56000 series as an auditor, he helps organisations assess and strengthen their innovation management systems, driven by a passion for seeing people and organisations grow, develop and create.
Our belief
Innovation is not about magic. It is about discipline. It is about the humble, sometimes messy, but always forward-moving process of trying, learning, and adjusting.
We built Kin to bring structure to that process, combining international standards, deep organisational expertise, and technology to help organisations move from aspiration to evidence-based capability.
"The value of innovation is not in the idea. It's in the system that turns ideas into outcomes. We help organisations build that system."
Kin founding principle
What sets us apart
Credibility and depth you won't find elsewhere.
ISO 56000
Co-developed
International standard for innovation management
80+ years
Combined experience
Across strategy, tech, academia, and leadership
RM3
Created
Red Matters 3-ology organisational framework
4 continents
Global reach
Advising organisations worldwide
Our Values
The principles that guide every engagement.
Curiosity
We ask 'why' and 'what if' before we ask 'how'. Every engagement begins with genuine inquiry, not assumptions.
Courage
We say the hard things that need to be said to prevent waste. Honest assessment is the foundation of real progress.
Kindness
Innovation is scary. We support the people doing the hard work with empathy, patience, and genuine care.
Craft
We take pride in the quality of our work, no matter how small. Rigour and beauty can coexist.